KUALA LUMPUR: Proton Holdings Bhd is spreading its wings, adding its presence in five countries – Kenya, Pakistan, Brunei, Bangladesh and Egypt – this month.
Proton said its export has grown 10.6% this year despite global restrictions caused by the Covid-19 pandemic.
“As many as five market introductions will take place in the coming weeks with one marking the export market debut of the Proton X50, and another two signifying the kick-off for local assembly and sales of Proton vehicles in other markets,” it said in a statement.
“While local market leadership is one of our targets, it is equally vital for the Proton brand to build up presence internationally, representing both the company and Malaysia.”
Proton chairman Syed Faisal Albar said this was part of the 10-year plan devised at the beginning of its strategic partnership with Geely.
“In just a few weeks, we will be announcing the commencement of CKD and sales operations in Kenya and Pakistan, as well as the international market debut of the Proton X50 in Brunei,” he added.
In addition, Bangladesh and Egypt will host virtual product launches for the Proton Saga this month.
This will be followed by a similar launch in Nepal as the year draws to a close, Proton said.