Abdul Karim (second right) performing a gimmick to mark the launch of Sarawak’s new incentive packages and the new normal video for Sarawak-based business event planners and partners at BESarawak’s Tribal Gathering. Also seen are Ministry of Tourism, Arts and Culture Sarawak Permanent Secretary Hii Chang Kee (right) and Assistant Minister of Tourism, Arts and Culture Sarawak Datuk Sebastian Ting (third right).
KUCHING: Sarawak-based organisations and businesses are encouraged to organised more local business events particularly given the that there are incentives and funds provided to encourage the revitalisation of the local business events industry.
Sarawak’s Minister of Tourism, Arts and Culture Datuk Abdul Karim Hamzah, officially unveiled Sarawak’s brand-new incentive packages and the new normal video for Sarawak-based business event planners and partners at Business Events Sarawak’s (BESarawak) Tribal Gathering here yesterday.
BESarawak’s main highlight was the Tribe Homegrown Incentivised Package for Sarawak-based associations and corporate organisations.
The package branches into two categories – Tribe Homegrown (Convention Category) and Tribe Homegrown (Corporate Meetings & Corporate Incentives Category). The Convention Category is a collaboration between the Ministry of Tourism, Arts & Culture Sarawak and BESarawak to help develop the local tourism, arts and culture scene via homegrown conventions.
The Corporate Meetings & Corporate Incentives Category is encouraging corporate organisations and destination management companies, travel agents and incentive houses among other subsectors to organise and host such business events.
At the event, Abdul Karim remarked: “Sarawakian organisers are important. Over the years for the convention and exhibitions segments, we have seen local business events grow into internationally recognised events that attracts people and attention worldwide.
“Creating and launching of this Tribe Homegrown Incentivised Packages for local and hybrid events is our way of encouraging and supporting more local planners to plan homegrown business events. This is our way of providing industry support before the borders reopen.”
He noted that last year, Sarawak managed to secure 95 business events worth RM208.8 million in total economic impact.
These events – which are scheduled to take place from the fourth quarter onwards – are estimated to attract at least RM112.9 million in direct delegate expenditure, RM12.5 million in tax revenue which is expected to create approximately 16, 346 job placements in Sarawak when the events are held.
Abdul Karim said that unity and collaboration were key factors in securing these figures, and also for this year’s targets.
The next incentive launched was the Tribe Collaborate Incentivised Package for Sarawak-based industry partners to help with advertising, marketing and promotional efforts.
In an effort to help industry partners recover from the impact of Covid-19, BESarawak is urging business events partners to boost existing marketing activities and leverage on digital marketing using the grant.
“Solid marketing and promotions will make a positive impact on Sarawak’s business lead generation efforts,” said BESarawak’s acting chief executive officer Amelia Roziman. She disclosed that industry’s target total economic impact for 2021 is set at RM179.2 million; with RM4 million to come from direct delegate expenditure and RM 10.8 million in tax revenues.
Job wise, the industry aims to create 14,224 new job placements from the target of 60 secured business events.
While homegrown events become the next focus to keep the industry moving, Amelia added that the current incentivised packages for national and international planners are being revived to give better support for hybrid events and fit the current needs of national and international planners.
Other activities that took place at the event was the launching of Sarawak’s video showcasing the new normal of business events; and sharing of BESarawak’s latest strategies and tactics which were broken down into seven strategies: intensified destination marketing, domestic and international business development, capacity building, destination development, industry digitalisation, fortified stakeholder collaboration and increased financial support for business events.
To apply for Tribe Homegrown for Conventions Category, contact Donny Tan ([email protected]). To apply for Tribe Homegrown for Corporate Meetings & Corporate Incentives, contact Crystal Phang ([email protected]). To apply for Tribe Collaborate, contact Jason Tan ([email protected]).
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